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Start Here: Follow-Up Is a Service

Anchor: Build Around a Real Conversation

Substance: The Workbook’s 21-Day Example

Case: The Prospect Says “Try Me Next Month”

Practice: Write Touches That Add Value

Pressure Test: Channel Rules and Contact Preferences

Quick Check: Honor an Opt-Out

Scenario Practice: One More Touch or Stop?

Real-World Rep: Build a Prospect Cadence in Your CRM

Mastery Check: Diagnose a Cadence

Deploy: Follow-Up Cadence Builder

Build a relevant, multi-channel follow-up plan based on the prospect’s needs and preferences. Includes the workbook’s 21-day example, CRM practices, opt-out handling, and a cadence builder.

Build a 21-day outreach sequence around relevant value, clear next steps, and the prospect’s preferences. Learn when to pause, stop, or move to a lighter relationship rhythm.

Phase 7.8: Follow Up with a Useful, Respectful Cadence

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