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Start Here: Activity Is a System

Anchor: Use the Workbook Targets as a Starting Hypothesis

Substance: Read the Funnel from Activity to First Load

Case: The Rep with High Volume and No Quotes

Practice: Design a Sustainable Sales Day

Pressure Test: Choose Metrics That Reward Good Work

Quick Check: Interpret a Conversion Rate

Scenario Practice: Change One Thing

Real-World Rep: Build a Two-Week Scorecard

Mastery Check: Choose a Useful Management Response

Deploy: Daily Activity and Funnel Review

Turn the workbook’s example activity goals and funnel into measurable, sustainable experiments. Track conversation, qualification, quote, load, margin, and service quality to improve the sales process.

Turn outreach targets into a sustainable weekly routine, track the full funnel, and use your own conversion data to decide what to improve.

Phase 7.10: Set Activity Standards and Learn from the Numbers

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