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Apply it at the freight desk

Start Here: Why a Clear Niche Wins Attention

Anchor: Niche Means a Specific Freight Problem

Substance: Turn the Niche into an ICP

Case: Choose the More Relevant Positioning

Practice: Compare Three Possible Niches

Pressure Test: Is This a Niche You Can Actually Serve?

Quick Check: Spot a Prospect with Real Fit

Scenario Practice: Select a First Target Market

Real-World Rep: Write and Test Your Niche Statement

Mastery Check: Identify a Strong ICP

Deploy: Ideal Customer Profile Worksheet

Define a focused freight niche and ideal shipper profile based on the broker’s real capabilities, target economics, and prospecting evidence.

Define a focused freight market and ideal shipper profile, then test it against your brokerage’s real capabilities.

Phase 7.1: Pick Your Niche and Define Your Ideal Customer

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