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Learn, practice, deploy

Revenue is not the score

Use a balanced monthly scorecard

Scorecard judgment

Read margin and cash together

Case: growth looks good but cash tightens

Cash decision

Add owned services with clear economics

Owned service economics

Set no more than three quarterly priorities

Quarterly planning

Complete the quarterly growth plan

Run a growing brokerage from a balanced scorecard and a 13-week cash forecast, then set a small number of funded quarterly priorities.

Phase 13.7: Measure Profit, Cash, and Quarterly Growth

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