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Learn, practice, deploy

Treat recruiting like a customer decision

Make the opportunity easy to evaluate

Recruiting claims

Screen for freight fit and values

Case study: a candidate with a big book

Screening judgment

Use a structured interview

Recruiting mastery

Recruit without promising outcomes

Candidate fit

Agent recruiting scorecard

Build an honest agent recruiting funnel, screen experience and values, verify references, protect existing relationships, and explain what the brokerage provides without promising income or guaranteed leads.

Create a practical recruiting process that attracts the right agents, checks freight experience and conduct, and sets honest expectations from the first conversation.

Phase 12.2: Recruit and Screen Agents

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